The mission
By the creators,
for the world.
The direct-to-fan platform built for independent artists. We're building the platform we wished existed, because we're from this world too — artists share their work, reach their fans directly, and actually get paid fairly.
By the numbers
The origin
Our story
Toy Soldiers was born from frustration. As independent musicians ourselves, we watched streaming platforms pay fractions of pennies while taking huge cuts. We saw artists with millions of streams still working day jobs. Something was broken.
So we built something different. A platform where creators set their own prices, connect directly with fans, and keep 100% of their music sales and tips — with only small fees on merch and tickets. No mysterious algorithms. No corporate middlemen. Just artists and the people who love their music.
We call ourselves Toy Soldiers because we're small but mighty — a scrappy army of creators fighting for a fairer music industry. Every subscription, every tip, every stream on our platform is a vote for a better future for independent artists.
The doctrine
What we stand for
Creator First
We believe creators deserve to own their relationship with fans. No algorithms deciding who sees your content.
Fair Revenue
Creators keep 100% of music sales and tips — just 10% on merch, 15% on tickets. Direct fan support means sustainable income for artists.
Real Community
Build genuine connections with your audience through direct messaging, exclusive content, and live events.
Quality Over Quantity
We curate for quality. Every creator is verified to ensure fans discover authentic, original content.
The loadout
The Toy Soldiers experience
High-Quality Streaming
Lossless audio and 4K video. Your favorite creators, crystal clear.
Exclusive Content
Behind-the-scenes, early releases, and content you won't find anywhere else.
Direct Impact
Your subscription goes straight to the artist. No corporate overhead.
Join the movement.
Whether you're a creator looking to share your music or a fan looking to support independent artists — there's a place for you here.